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Effective Branding is the key to achieving growth
Before I get into what effective branding is and why it is so important, I feel it’s probably best to first define what a brand actually is. If you ask most people they will probably say things like ‘It’s your logo, your colours and your website”… some may...
Why your business needs KPI’s and how to set them
No matter what part of your business it is that you want to improve, choosing the proper key performance indicators (KPIs) to focus on is the first step towards achieving your goals. KPI’s are essential as what gets measured gets improved. If you can quantify your...
Director Minimum Salary Levels
It’s not unusual for Directors to take a minimum salary and the balance as dividends. This helps reduce the National Insurance Contributions (NIC), and in some cases Income Tax. The important point to achieve is a salary that qualifies for state benefits, including...
Why you need to STOP working and START thinking
It goes without saying that it’s good to have work to do BUT it’s not good when there is no room for anything else. I’m particularly referring to that all important ‘thinking time’. We are all aware of the axiom ‘work smart not hard’ and in order to be able to do that we have to be able to step back from the daily grind.
4 ways to Improve Customer Satisfaction and Loyalty
All successful businesses are built upon satisfying your customers and retaining them. This in turn helps encourage first-time customers to come back, builds a strong customer base, and can make you stand out from your competitors. Here I highlight 4 ways you can...
5 Ways to become a more inspiring leader
As entrepreneurs, we need to wear many hats. Our responsibilities often cover a wide range of responsibilities, from marketing and business development to accounting and HR. As a business grows and begins to expand, we need to get help with the tasks that we either...
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"I have used Robinson & Co for several years. Prior to this I was doing my own books (rather badly). As my business grew I had less time and needed professional input. Robinson & Co were my first port of call and from the first meeting with Gary I knew I was in good hands."